News & Views

We are delighted to announce that the SCiP Alliance has launched a refreshed brand identity, signalling an exciting new chapter in our journey. This brand refresh represents more than just a visual update—it reflects our ongoing commitment to collaboration, our growing UK-wide network, and our focus on equipping, connecting, and inspiring those working to improve outcomes for children from Armed Forces families.

Why We’ve Refreshed Our Brand

As the Alliance has evolved, so too has our identity. Since our formation, we’ve grown into a vibrant national network of practitioners, researchers, policymakers, funders, and organisations, all working with a shared purpose: to ensure Service children thrive.

Our refreshed brand better reflects who we are today and where we are headed. It strengthens our ability to:

• Communicate clearly and consistently across our diverse community

• Create high-quality, recognisable resources

• Engage new audiences and build deeper connections with stakeholders

• Champion the needs and voices of Service children more effectively

This refresh supports the SCiP Alliance’s ambition to influence the policy environment, expand our evidence base, and support meaningful, positive change through collective action.

What’s Changed?

We’ve updated key elements of our visual identity while staying true to the values and mission that define the SCiP Alliance.

• New Logo
  Our new logo is a modern take on the original, maintaining the spirit of our collaborative roots while adopting a more contemporary, streamlined look. It symbolises our connected, forward-thinking community and our commitment to excellence.

• Vibrant New Colour Palette
  The refreshed colour scheme reflects the energy, professionalism and ambition of our Alliance, while supporting better accessibility and more impactful communication across platforms.

• New Tagline: Equip, Connect, Inspire
  Our new tagline, "Equip, Connect, Inspire," captures the essence of our mission and values.

• Updated External Brand Guidance
  Our new branding guidelines have been designed with inclusivity and collaboration in mind. They provide clear direction for using the SCiP Alliance brand in a consistent way and reflect the collective strength and diversity of our network. Find the new guidance here.

This brand refresh is just the beginning. Over the coming months, you’ll see these updates reflected across our website, publications, social media, and events. We’ll be working closely with our community to ensure the new branding supports your work and strengthens our shared mission.

We are incredibly proud of the SCiP Alliance community and all that we have achieved together. Thank you for your continued support—we’re excited to move forward with a refreshed identity that strengthens our shared mission and showcases the collective impact of our work.